OpenMyVideo » video marketing http://www.videosending.com/blog Be Direct, Be Understood, Be Remembered Fri, 30 Dec 2011 20:04:59 +0000 http://wordpress.org/?v=2.8.6 en hourly 1 Get Started with Social Video Marketing OpenMyVideo.com http://www.videosending.com/blog/social-videos/2011/03/get-started-with-social-video-marketing-openmyvideo-com/ http://www.videosending.com/blog/social-videos/2011/03/get-started-with-social-video-marketing-openmyvideo-com/#comments Fri, 01 Apr 2011 00:46:12 +0000 Dawson Roark http://www.videosending.com/blog/?p=222

]]> http://www.videosending.com/blog/social-videos/2011/03/get-started-with-social-video-marketing-openmyvideo-com/feed/ 0 FAQ – How to send Vmail http://www.videosending.com/blog/faq/2009/12/how-to-send-vmail/ http://www.videosending.com/blog/faq/2009/12/how-to-send-vmail/#comments Thu, 10 Dec 2009 15:17:47 +0000 Dawson Roark http://www.videosending.com/blog/?p=132

]]> http://www.videosending.com/blog/faq/2009/12/how-to-send-vmail/feed/ 453 FAQ-OMV iPhone app- Did you have a glitch? http://www.videosending.com/blog/faq/2009/12/omv-iphone-app-did-you-have-a-glitch/ http://www.videosending.com/blog/faq/2009/12/omv-iphone-app-did-you-have-a-glitch/#comments Thu, 10 Dec 2009 00:25:38 +0000 Amber http://www.videosending.com/blog/?p=122
We’re so sorry..try it again!

Amber here….
Thank you for downloading our new iPhone application. Last week we were listed in the Top 10 Video sharing sites. Thank you – MASHABLE.
http://mashable.com/tag/openmyvideo/
Check us out!
If you have any questions email or vmail (yeah baby) at amber@openmyvideo.com

]]> http://www.videosending.com/blog/faq/2009/12/omv-iphone-app-did-you-have-a-glitch/feed/ 411 Email Video Marketing Campaigns http://www.videosending.com/blog/social-videos/2009/12/email-video-marketing-campaigns/ http://www.videosending.com/blog/social-videos/2009/12/email-video-marketing-campaigns/#comments Sat, 05 Dec 2009 11:08:45 +0000 Dawson Roark http://www.videosending.com/blog/?p=117 Excitement is in the air this holiday season about video marketing but before you blast your entire list think about the following points.

1. What results are you expecting from the video email?

2. Is your video email branded with company logo?

3. Do you have a link to contact us, buy now, or see a demo?

4. Should you set up a video responder once they complete the action you are hoping for?

5. Does the video email software have tracking capabilities like open my video to the monitor results?

6. Always perform a test on a small group before blasting large group.

7. Spam is always a concern, make sure the video email software by passes spam filters.

8. Find out if customers can view and play  video email on iphone and other mobile devices.

9. Relax and just be yourself when recording the video, if this is going to hundreds or thousands of people – send it to several friends and have them give you honest feedback before sending.

10.  If at all possible add a little bit of humor in your video message.

11.  Determine the frequency of video emails you will be sending to this list, address one or two points and keep message under 1 minute.  Shorter video emails delivered consistently will drive the best results

12.  Meet with a marketing company and design a video marketing campaign for 2010.

www.openmyvideo.com

]]> http://www.videosending.com/blog/social-videos/2009/12/email-video-marketing-campaigns/feed/ 450 Video Email: Marketing More Pro-Actively http://www.videosending.com/blog/social-videos/2009/11/video-email-marketing-more-pro-actively/ http://www.videosending.com/blog/social-videos/2009/11/video-email-marketing-more-pro-actively/#comments Tue, 01 Dec 2009 01:37:30 +0000 Amber http://www.videosending.com/blog/?p=87 Reel SEO recently had an interesting article on “The Three Types of Online Video for Business” that got me thinking about why sending video in email makes so much sense.  Author Daniel Sevitt takes us back to 1999 when people used to pay for internet service by the minute (remember that?!?) and video was considered a nuisance because of the long download time and large file sizes.  Now fast forward to 2009 and in just under 10 years video has  become a central part of most marketing campaigns.

According to Sevitt, the three types of online video for business are 1) Viral Video, 2) Conversion Video, and 3) Educational Video.  Each aims to accomplish a goal with customers or potential customers such as driving traffic, sales, or building a relationship or loyalty.  Each of these three types of video are also either found on your website or posted on a video site such as YouTube where you hope it will be found.  Which brings up the question- Why are we just waiting  for these videos to be FOUND?

If you are using video on your website and have received positive feedback about then you know how powerful a video message can be.  And after spending the time and resources to create such an effective marketing tool… why are you passively waiting for current/potential customers to visit the company website to watch them?  Moreover, if you’re already using email to notify a customer database about video on your site…why not just make it easy and send the video to them directly using Open My Video?  Sending video email with OMV allows you to be proactive, whether its a personal message for one customer or a campaign of viral/conversion/educational videos.

]]> http://www.videosending.com/blog/social-videos/2009/11/video-email-marketing-more-pro-actively/feed/ 256 Internet Marketing Overload- Feeling Overwhelmed Yet? http://www.videosending.com/blog/social-videos/2009/11/internet-marketing-overload-feeling-overwhelmed-yet/ http://www.videosending.com/blog/social-videos/2009/11/internet-marketing-overload-feeling-overwhelmed-yet/#comments Tue, 24 Nov 2009 20:12:37 +0000 Amber http://www.videosending.com/blog/?p=80 I don’t know about you but I’ve started to feel slightly overwhelmed with all of the internet marketing options that are available.  Its become increasingly clear that without a Facebook page, Twitter account, YouTube channel, blog, and [insert new social media site/tool that I don't know about yet but most definitely should] it’s entirely possible your business might not even really exist.

Alright maybe that’s a little dramatic.  But lets be honest, the task of mastering how to use these social media sites turned marketing tools to help your business can seem daunting.  And we can’t leave out the more traditional internet marketing tools like email campaigns, online ads, and your company website.  So much to do and so little time.

As marketing trends evolve, the use of video in all marketing efforts has become increasingly popular and effective.  This MediaWeek article, reveals that video advertisements on social media sites are no longer as effective as sending video in email.  No, this does mean we can stop updating statuses or twittering.  It does however, reinforce the importance of finding the best combination of marketing tactics and tools in order to achieve the intended results of your marketing strategy.

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