According to Sevitt, the three types of online video for business are 1) Viral Video, 2) Conversion Video, and 3) Educational Video.  Each aims to accomplish a goal with customers or potential customers such as driving traffic, sales, or building a relationship or loyalty.  Each of these three types of video are also either found on your website or posted on a video site such as YouTube where you hope it will be found.  Which brings up the question- Why are we just waiting  for these videos to be FOUND?

If you are using video on your website and have received positive feedback about then you know how powerful a video message can be.  And after spending the time and resources to create such an effective marketing tool… why are you passively waiting for current/potential customers to visit the company website to watch them?  Moreover, if you’re already using email to notify a customer database about video on your site…why not just make it easy and send the video to them directly using Open My Video?  Sending video email with OMV allows you to be proactive, whether its a personal message for one customer or a campaign of viral/conversion/educational videos.

Alright maybe that’s a little dramatic.  But lets be honest, the task of mastering how to use these social media sites turned marketing tools to help your business can seem daunting.  And we can’t leave out the more traditional internet marketing tools like email campaigns, online ads, and your company website.  So much to do and so little time.

As marketing trends evolve, the use of video in all marketing efforts has become increasingly popular and effective.  This MediaWeek article, reveals that video advertisements on social media sites are no longer as effective as sending video in email.  No, this does mean we can stop updating statuses or twittering.  It does however, reinforce the importance of finding the best combination of marketing tactics and tools in order to achieve the intended results of your marketing strategy.