Cisco Knows…it’s all about the VIDEO

As you can tell we’re talking about video, again. But we’re not the only ones…

Great article by: By Matt Hamblen

With a smile and a few handshakes for reporters, Cisco CEO John Chambers launched into a 45 minute presentation at the CES show on Wednesday describing the future of video over networks.

“Who would have thought a decade ago that Cisco would be here talking about consumer products and video?” Chambers asked with a chuckle. “It is video that changes everything.”
For two years at least Chambers has been beating the video drum, talking about how annual growth in video traffic over networks will be 200% or more.

But in recent months he has become decidedly more personal in his appeals to the value of video, noting that consumers relate to video of family and friends because of the “experience, and not the technology.”
At the Wednesday presentation, Chambers described new video in-home telepresence technology that will be trialed in the U.S. this spring, with Verizon Communications as an early partner. Cisco will provide set-top boxes and cameras, but consumers will be able to use their existing HDTVs, he noted.

In his talk, Chambers focused heavily on the intimate nature of video technology, using examples from his own family. On a screen, he showed short video clips he took with a Flip camera of his family boat excursion near Hawaii, showing whales surfacing in the ocean his wife racing down a zip line in a jungle in Costa Rica.