Video Email: Marketing More Pro-Actively

Reel SEO recently had an interesting article on “The Three Types of Online Video for Business” that got me thinking about why sending video in email makes so much sense.  Author Daniel Sevitt takes us back to 1999 when people used to pay for internet service by the minute (remember that?!?) and video was considered a nuisance because of the long download time and large file sizes.  Now fast forward to 2009 and in just under 10 years video has  become a central part of most marketing campaigns.

According to Sevitt, the three types of online video for business are 1) Viral Video, 2) Conversion Video, and 3) Educational Video.  Each aims to accomplish a goal with customers or potential customers such as driving traffic, sales, or building a relationship or loyalty.  Each of these three types of video are also either found on your website or posted on a video site such as YouTube where you hope it will be found.  Which brings up the question- Why are we just waiting  for these videos to be FOUND?

If you are using video on your website and have received positive feedback about then you know how powerful a video message can be.  And after spending the time and resources to create such an effective marketing tool… why are you passively waiting for current/potential customers to visit the company website to watch them?  Moreover, if you’re already using email to notify a customer database about video on your site…why not just make it easy and send the video to them directly using Open My Video?  Sending video email with OMV allows you to be proactive, whether its a personal message for one customer or a campaign of viral/conversion/educational videos.