Internet Marketing Overload- Feeling Overwhelmed Yet?

I don’t know about you but I’ve started to feel slightly overwhelmed with all of the internet marketing options that are available.  Its become increasingly clear that without a Facebook page, Twitter account, YouTube channel, blog, and [insert new social media site/tool that I don't know about yet but most definitely should] it’s entirely possible your business might not even really exist.

Alright maybe that’s a little dramatic.  But lets be honest, the task of mastering how to use these social media sites turned marketing tools to help your business can seem daunting.  And we can’t leave out the more traditional internet marketing tools like email campaigns, online ads, and your company website.  So much to do and so little time.

As marketing trends evolve, the use of video in all marketing efforts has become increasingly popular and effective.  This MediaWeek article, reveals that video advertisements on social media sites are no longer as effective as sending video in email.  No, this does mean we can stop updating statuses or twittering.  It does however, reinforce the importance of finding the best combination of marketing tactics and tools in order to achieve the intended results of your marketing strategy.