This isn’t surprising, but it does show just how important the smart use of video has become for business. If you’re making web video part of your marketing budget—and you should be—then achieving Page 1 on Google sure is a solid return on investment.

Great article by: By Matt Hamblen

With a smile and a few handshakes for reporters, Cisco CEO John Chambers launched into a 45 minute presentation at the CES show on Wednesday describing the future of video over networks.

“Who would have thought a decade ago that Cisco would be here talking about consumer products and video?” Chambers asked with a chuckle. “It is video that changes everything.”
For two years at least Chambers has been beating the video drum, talking about how annual growth in video traffic over networks will be 200% or more.

But in recent months he has become decidedly more personal in his appeals to the value of video, noting that consumers relate to video of family and friends because of the “experience, and not the technology.”
At the Wednesday presentation, Chambers described new video in-home telepresence technology that will be trialed in the U.S. this spring, with Verizon Communications as an early partner. Cisco will provide set-top boxes and cameras, but consumers will be able to use their existing HDTVs, he noted.

In his talk, Chambers focused heavily on the intimate nature of video technology, using examples from his own family. On a screen, he showed short video clips he took with a Flip camera of his family boat excursion near Hawaii, showing whales surfacing in the ocean his wife racing down a zip line in a jungle in Costa Rica.

OK, folks, a couple of things about sending a video and actually getting it to your intended viewers:

1. If you simply attach a super-large movie file to an email, most anti-virus programs will treat the message like it’s a virus. Now, I’m all for viral marketing…but your movie will NEVER be seen in quarantine.

We have a solution: Open My Video.

2. Large files are often blocked by ISP’s. Again, your movie–the really great one you made about your company and all your company’s cool products–will never be viewed.

We have a solution: Open My Video.

3. Ready to send your expensive new marketing video using your normal email program? Let’s put it this way: The Outlook is not good for your video ever getting seen. Why? Spam programs monitor the number of recipients you list in a single email and toss the message to the JUNK folder if you’ve got more than a handful of recipients. You don’t want a big chunk of your marketing budget junked.

The solution? Open My Video.

www.openmyvideo.com

1. What results are you expecting from the video email?

2. Is your video email branded with company logo?

3. Do you have a link to contact us, buy now, or see a demo?

4. Should you set up a video responder once they complete the action you are hoping for?

5. Does the video email software have tracking capabilities like open my video to the monitor results?

6. Always perform a test on a small group before blasting large group.

7. Spam is always a concern, make sure the video email software by passes spam filters.

8. Find out if customers can view and play  video email on iphone and other mobile devices.

9. Relax and just be yourself when recording the video, if this is going to hundreds or thousands of people – send it to several friends and have them give you honest feedback before sending.

10.  If at all possible add a little bit of humor in your video message.

11.  Determine the frequency of video emails you will be sending to this list, address one or two points and keep message under 1 minute.  Shorter video emails delivered consistently will drive the best results

12.  Meet with a marketing company and design a video marketing campaign for 2010.

www.openmyvideo.com

OpenMyVideo is the premier business application for sending professional, personalized, video messages.  OpenMyVideo allows business users to create a video message and send it by email, using only a few clicks. This is the ideal communication tool for today’s high-speed, high-distraction business climate. It’s also an easy, fun way to communicate with friends and family.

Record, Send, and Upload video directly to our video storage cloud. The iPhone application allows users to send video email messages from the iPhone video gallery, record new video, or resend videos that have already been stored at OpenMyVideo.com.  The hidden gem, any video loaded to Facebook from our system is viewable on the iPhone.