Posted: January 7th, 2010 | Author: Lea | Filed under: Social Videos | No Comments »
Looking to enhance your SEO efforts? According to this new piece at AmEx’s Open Forum, the key to earning Page 1 status on Google is adding search-engine-optimized video to your home page.
This isn’t surprising, but it does show just how important the smart use of video has become for business. If you’re making web video part of your marketing budget—and you should be—then achieving Page 1 on Google sure is a solid return on investment.
Posted: November 23rd, 2009 | Author: Lea | Filed under: Social Videos | No Comments »
So here’s another example of how effectively social media can help promote an established consumer brand.
On November fifth, the parent company of Outback Steakhouse started giving away coupons for a Bloomin’ Onion appetizer (a $6.25 value) to the first 500,000 people who signed up as fans on Outback’s Facebook page. To claim the free appetizer, people needed to buy one entree.
Since the Facebook promotion launched, more than 300,000 people have signed up as Outback fans on Facebook, according to this story in the Tampa (Florida) Tribune. Inside Facebook, a blog that tracks traffic on Facebook, ranked Outback’s page as one of the top fan gainers that week.
Now: What if the company had added video to the mix? When you’re selling a product with visual and sensory appeal, we at OMV claim there’s no more effective tool than video.
What do you think—is the appeal of free food enough, or would an almost-first-hand look at the product have sweetened the deal?
Posted: November 21st, 2009 | Author: Lea | Filed under: FAQ, OMV for Business, Video Tools | Tags: browser, connection, flash, playback, webcam | No Comments »
There are many technology pieces at work at OpenMyVideo. Our site uses Adobe Air technology to launch the player and camera features. A couple of quick hints to make your experience fantastic:
1. Make sure you have the latest updates/upgrades to your Internet browser. Find them here:
Internet Explorer
Firefox
Safari
Google Chrome
2. Make sure you have the latest version of Adobe Flash, which is here:
Flash
3. Make sure Java is on your machine. Most modern browsers will include it—if not, check here:
Java
4. Loading videos to the web is a bandwidth-intense activity. Make sure your connection is optimal.
5. For the best quality video, use your WebCamera software to create a file. Record your message, locate the file, and then upload and share using our new “File Upload” feature. We accept all common types: .flv .mov .wmv.
6. Record your videos in a well-lit room. Plan your message first.
OpenMyVideo is a great tool, for everything from business messaging to social networking to keeping up with family and friends. Try it now, keeping these hints in mind. Comment here if you have any questions—we’re happy to help you make the most of OMV.
Posted: November 20th, 2009 | Author: Lea | Filed under: Social Videos | No Comments »
More tips on using social media to make the most of year-end promotions and holiday-gift giving, this time with a focus on technology and small businesses. Remember that Open My Video lets you quickly and easily harness the power of video messaging in your social media work.
That article caught the eye of Guy Kawasaki’s Holy Kaw! blog, too.