Amber here….
Thank you for downloading our new iPhone application. Last week we were listed in the Top 10 Video sharing sites. Thank you – MASHABLE. http://mashable.com/tag/openmyvideo/
Check us out!
If you have any questions email or vmail (yeah baby) at amber@openmyvideo.com
Reel SEO recently had an interesting article on “The Three Types of Online Video for Business” that got me thinking about why sending video in email makes so much sense. Author Daniel Sevitt takes us back to 1999 when people used to pay for internet service by the minute (remember that?!?) and video was considered a nuisance because of the long download time and large file sizes. Now fast forward to 2009 and in just under 10 years video has become a central part of most marketing campaigns.
According to Sevitt, the three types of online video for business are 1) Viral Video, 2) Conversion Video, and 3) Educational Video. Each aims to accomplish a goal with customers or potential customers such as driving traffic, sales, or building a relationship or loyalty. Each of these three types of video are also either found on your website or posted on a video site such as YouTube where you hope it will be found. Which brings up the question- Why are we just waiting for these videos to be FOUND?
If you are using video on your website and have received positive feedback about then you know how powerful a video message can be. And after spending the time and resources to create such an effective marketing tool… why are you passively waiting for current/potential customers to visit the company website to watch them? Moreover, if you’re already using email to notify a customer database about video on your site…why not just make it easy and send the video to them directly using Open My Video? Sending video email with OMV allows you to be proactive, whether its a personal message for one customer or a campaign of viral/conversion/educational videos.
I don’t know about you but I’ve started to feel slightly overwhelmed with all of the internet marketing options that are available. Its become increasingly clear that without a Facebook page, Twitter account, YouTube channel, blog, and [insert new social media site/tool that I don't know about yet but most definitely should] it’s entirely possible your business might not even really exist.
Alright maybe that’s a little dramatic. But lets be honest, the task of mastering how to use these social media sites turned marketing tools to help your business can seem daunting. And we can’t leave out the more traditional internet marketing tools like email campaigns, online ads, and your company website. So much to do and so little time.
As marketing trends evolve, the use of video in all marketing efforts has become increasingly popular and effective. This MediaWeek article, reveals that video advertisements on social media sites are no longer as effective as sending video in email. No, this does mean we can stop updating statuses or twittering. It does however, reinforce the importance of finding the best combination of marketing tactics and tools in order to achieve the intended results of your marketing strategy.
The new iphone 3GS has been tempting you with all of its apps and cool features like video messaging hasn’t it? I wrestled for weeks trying to justify letting go of my perfectly good blackberry (we’d been together for years), paying the fee to cancel mid-contract with my service provider, and then biting the $199 bullet (complete with obligatory 2 year AT&T contract of course) to get my hands on that shiny, perfect phone. When all was said and done, it was worth it. I LOVE my new iphone.
Whether you’re having a similar internal struggle or have already gone through an iphone upgrade chances are you’ve probably got an old phone or other electronics at home that aren’t being used. Recently CNN Money highlighted Gazelle, a company with a mission to help consumers get rid of their old stuff AND here’s the best part- get paid for them. Gazelle.com keeps things green by recycling your old phone, camera, laptop, etc. to other consumers who will put it back to good use and rewards you with cash. Sounds like a win-win to me- saving the earth AND getting paid for my old blackberry? The tiny bit of residing guilt over my iphone purchase is officially non-existent. After all, it practically paid for itself and it is our duty to recycle right? Here’s to keeping things green!