OK, folks, a couple of things about sending a video and actually getting it to your intended viewers:
1. If you simply attach a super-large movie file to an email, most anti-virus programs will treat the message like it’s a virus. Now, I’m all for viral marketing…but your movie will NEVER be seen in quarantine.
2. Large files are often blocked by ISP’s. Again, your movie–the really great one you made about your company and all your company’s cool products–will never be viewed.
3. Ready to send your expensive new marketing video using your normal email program? Let’s put it this way: The Outlook is not good for your video ever getting seen. Why? Spam programs monitor the number of recipients you list in a single email and toss the message to the JUNK folder if you’ve got more than a handful of recipients. You don’t want a big chunk of your marketing budget junked.
Amber here….
Thank you for downloading our new iPhone application. Last week we were listed in the Top 10 Video sharing sites. Thank you – MASHABLE. http://mashable.com/tag/openmyvideo/
Check us out!
If you have any questions email or vmail (yeah baby) at amber@openmyvideo.com
Excitement is in the air this holiday season about video marketing but before you blast your entire list think about the following points.
1. What results are you expecting from the video email?
2. Is your video email branded with company logo?
3. Do you have a link to contact us, buy now, or see a demo?
4. Should you set up a video responder once they complete the action you are hoping for?
5. Does the video email software have tracking capabilities like open my video to the monitor results?
6. Always perform a test on a small group before blasting large group.
7. Spam is always a concern, make sure the video email software by passes spam filters.
8. Find out if customers can view and play video email on iphone and other mobile devices.
9. Relax and just be yourself when recording the video, if this is going to hundreds or thousands of people – send it to several friends and have them give you honest feedback before sending.
10. If at all possible add a little bit of humor in your video message.
11. Determine the frequency of video emails you will be sending to this list, address one or two points and keep message under 1 minute. Shorter video emails delivered consistently will drive the best results
12. Meet with a marketing company and design a video marketing campaign for 2010.
OpenMyVideo is the premier business application for sending professional, personalized, video messages. OpenMyVideo allows business users to create a video message and send it by email, using only a few clicks. This is the ideal communication tool for today’s high-speed, high-distraction business climate. It’s also an easy, fun way to communicate with friends and family.
Record, Send, and Upload video directly to our video storage cloud. The iPhone application allows users to send video email messages from the iPhone video gallery, record new video, or resend videos that have already been stored at OpenMyVideo.com. The hidden gem, any video loaded to Facebook from our system is viewable on the iPhone.
